Thursday, May 23, 2013

I Love It | Icona Pop featuring Charli XCX

Rating: ★★★☆☆

Sometimes it is extraordinary how much success an artist or music group can gain from one song that just seems to hit massive success overnight. Don't believe me? Just ask Icona Pop, the Swedish duo who finally catapulted onto music charts outside of their homeland after "I Love It" sparked interest here in the United States, as well as many other countries.

"I Love It" has been lingering around charts around the world for over a year now, as it was actually first released in May of last year in parts of Europe to promote the duo's self-entitled debut album. Looking on to present day, the song has finally hit a big momentum in the United States and is being played on mainstream radio stations across the country. It peaked on the Billboard Hot 100 chart at number seven, and as of today, May 23, 2013, it is sitting at number nine on that chart.

This song is really quite a simple song; it's just the repetition of a chorus, an instrumental breakdown, and a some sort of bridge or second chorus. What set this song apart from others that use this same format, which usually get bland quickly, are the amazing instrumental track and the lyrics. I mean, if I hear somebody singing "I crashed my car into the bridge / I don't care, I love it" or "You're so damn hard to please, we gotta kill this switch / You're from the '70s, but I'm a '90s bitch" on the radio, I'm obviously going to stop flipping through the channels.

The lyrics may be interesting, but the song wouldn't even be half as successful as it is right now if it wasn't for that instrumental track. It's got a great electronic dance beat that actually strays away from the cliché David Guetta and Calvin Harris sound: the sound that most electronic artists try to mimic nowadays. The explosion of sound in the chorus is enough to an entire club bouncing with excitement and singing along. Of course, I'm not old enough to go into any clubs yet, so I can't tell you that from experience. I can, however, tell you that I have spent plenty of time dancing around and singing to this song in my house. My neighbors probably think I'm mentally insane with all of the commotion I cause while singing and dancing to a song, but they're going to have to build a bridge and get over it.

So, in actuality, is "I Love It" just a repetitive club song? Yes. Regardless, do "I Love It"? Yes, I do. Are you judging me right now for using that pun on the title of the song? Probably. Were you already judging me before this paragraph for annoying my neighbors while screaming the lyrics of this song? Once again, probably. But, do you want to know something interesting? "I don't care" what you think about me, my love for this song, or my frequent use of puns in this paragraph.

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