Monday, August 18, 2014

Taylor Swift announces strictly pop record, releases "Shake It Off"


After a few weeks of well-planned promotion, Taylor Swift's monumental simultaneous worldwide stream via Yahoo! and ABC News unveiled the artist's new musical plans... and direction.

In today's live stream video, Swift unveiled some important key points for fans. She opened the broadcast by playing her new single, "Shake It Off," for her live audience while dancing between her fans, and conclusively premiered the music video for the song. The song is an infectious faux-urban, upbeat pop bit with a miniature sassy breakdown à la "Hollaback Girl" and obvious influences from the recent fascination with deep horns on Top 40 radio.

In the middle of the broadcast, she (most importantly) announced her fifth studio album, 1989. While describing the album, she explicitly outlined it as a departure from her country roots due to some strong influences from late 1980s pop music; a move many people had predicted after the direction of her last album, Red. The cover was shot with a classic Polaroid camera and is labeled "T.S. 1989" in permanent marker. (Fellow hipsters, she's visually one of us now!)

According to iTunes listings, a majority of the tracks were written in cooperation with Max Martin and Shellback, who worked with Swift previously for "We Are Never Ever Getting Back Together" and "I Knew You Were Trouble." Ryan Tedder (of OneRepublic) and Jack Antonoff (of fun. and Bleachers) also nab some writing credits.

1989 is slated for release on October 27 via Big Machine Records.

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Maira Gall